Car Broker Business

Table of Contents

Business Scope: πŸ’‘

The global automotive industry is expected to grow, fueled by demand for electric vehicles, self-driving technologies, and ride-sharing services. As a car broker, you can help clients navigate these complex choices and secure the best deals.

The rise of online car buying platforms represents a shift in how consumers purchase cars. This development also opens up opportunities for car brokers to pivot to a digital model, providing remote services to clients across geographies.


Product & Service Can Offer: 🎁

  1. Car Sourcing: You could offer a bespoke service where you locate specific cars for clients, based on their requirements.
  2. Price Negotiation: Use your industry knowledge to secure the best price for your clients.
  3. Financing and Leasing Assistance: Assist clients with paperwork and securing the best financing or leasing deals.
  4. Vehicle Inspection: Partner with certified mechanics to offer pre-purchase car inspections.
  5. Vehicle Delivery: Provide home delivery of vehicles for an added convenience to clients.
  6. Vehicle Trade-in: Help clients trade in their old cars as part of the new car buying process.


Competitors: πŸ’

  1. Carvana: A leading online used car retailer offering direct to consumer sales, they also provide financing options.
  2. CarMax: This company operates both online and through a chain of physical stores. They offer used cars and also handle trade-ins.
  3. TrueCar: A digital automotive marketplace that offers pricing transparency about what other people paid for their cars.
  4. AutoTrader: An online marketplace for car buyers and sellers, it offers listings for new, certified pre-owned, and used cars.


Investment: πŸ’°

This largely depends on your business model. If you’re starting a small brokerage operating from home, your costs could be as low as $10,000-$20,000 covering office setup, licenses, and insurance.Β 

However, if you plan to have a physical location or hold inventory, your initial costs could be significantly higher, perhaps upwards of $100,000, considering property leasing, inventory acquisition, utilities, staff salaries, etc.


Where to Sell: πŸ›’

  1. Online marketplaces like AutoTrader,, eBay Motors, and CarGurus.
  2. Social media platforms such as Facebook Marketplace.
  3. Your own website can also serve as a platform to showcase and sell cars.


Resources: πŸ”—

National Independent Automobile Dealers Association (NIADA): This organization provides a wealth of resources for car dealers.

Automotive News: A great source of industry news to stay updated on trends: To understand the licensing requirements in your state.