Esports Tournament Business

Table of Contents

Business Scope: 💡

Esports has been one of the fastest-growing industries over the past decade, and it shows no sign of slowing down.

According to Newzoo, the esports industry was projected to surpass $1.79 billion by 2022. It’s expected to continue expanding, thanks to increasing global interest, high-speed internet penetration, the rise of mobile gaming, and even the potential inclusion in the Olympics. So, the scope for esports tournaments is indeed vast and promising.


Product & Service Can Offer: 🎁

  1.  Event Organizing: Organizing esports tournaments at various levels, from local to international.
  2.  Event Sponsorships: Facilitating sponsorships for tournaments, players, and teams.
  3.  Esports Coaching and Training: Assisting players in improving their skills.
  4.  Broadcasting Rights: Selling the rights to broadcast your tournaments online or on television.
  5.  Merchandise: Selling branded merchandise related to the tournament or participating teams.
  6.  Ticket Sales: Selling tickets for live attendance at your events.


Competitors: 🐒

Here are some of the key players in the esports tournaments space:

    •    Electronic Sports League (ESL): A major esports organization that organizes competitions worldwide.
    •    Major League Gaming (MLG): Owned by Activision, organizes tournaments and runs online broadcasting networks.
    •    Epic Games: The company behind Fortnite, hosts some of the biggest esports tournaments.


Investment: 💰

The cost to start an esports tournament can vary greatly based on the scale of the event.

For a small, local tournament, you might only need a few thousand dollars for venue rental, prizes, and basic marketing. For larger, professional-level tournaments, costs can easily run into the hundreds of thousands or even millions of dollars, covering high-quality venues, professional broadcasting, large prize pools, marketing, security, logistics, etc.


Where to Sell: 🛒

  1.  Streaming Platforms: Platforms like Twitch and YouTube are key to broadcasting your tournaments and attracting viewers.
  2.  Social Media: Sites like Facebook, Twitter, Instagram, and LinkedIn can help promote your events.
  3.  Own Website: An official tournament website can serve as a hub for all event information, ticket sales, and merchandise.


Resources: 🔗

The Esports Observer: Provides articles, insights, and interviews about esports business and events.

Esports Insider: Offers news, interviews, and analyses of the esports business.

[Starting an Esports Company] from Entrepreneurship in a Box.

[How to Start an Esports Team] by Jaekle Jamal. While not directly about organizing tournaments, this provides useful insights into the esports industry.


Note: 📔

Please remember that organizing esports tournaments is a complex task that requires a strong understanding of the esports industry, careful planning, and potentially a large amount of capital. Building relationships with game developers, players, teams, and sponsors will be crucial to your success.