Print On Demand Business

Table of Contents

Business Scope: 💡

POD businesses were on an upward trajectory in 2021, with this trend expected to continue into 2023 and beyond.

This is primarily driven by the increase in eCommerce and a rise in the demand for personalized products.

With the advantage of low overhead costs, quick turnaround times, and the ability to sell a wide range of products, the POD business model provides an excellent opportunity for entrepreneurs to tap into niche markets.

Furthermore, as sustainability becomes a more significant consumer concern, the zero-waste aspect of POD (producing only when an order is placed) should become a valuable selling point.

 

Product & Service Can Offer: 🎁

  1. Custom Apparel: This is a popular category including t-shirts, hoodies, socks, etc., where you can leverage popular trends and unique designs.
  2. Personalized Home Décor: Items such as custom wall art, photo pillows, and printed blankets.
  3. Print Books: This can include custom notebooks, children’s books, or self-published novels.
  4. Accessories: Customizable items like phone cases, jewelry, bags, etc.
  5. Corporate Products: Branded merchandise such as mugs, t-shirts, pens, etc., for companies.

 

Competitors: 🐒

  1. Printify: Offers a wide range of products, integrates with Shopify, Etsy, WooCommerce, and more.
  2. Printful: Known for its high-quality prints and extensive product catalog, integrates with many eCommerce platforms.
  3. Zazzle: Allows designers to sell their designs on a multitude of products.
  4. Redbubble: Known for artist-created designs on a variety of products.
  5. Teespring (now Spring): Offers a suite of tools for creators to design and sell their products.

 

Investment: 💰

POD businesses can be started with a minimal investment, often under $100.

This would cover the cost of setting up a website, and perhaps some basic advertising or sample products.

However, as with any business, the more you’re able to invest in things like marketing and product development, the faster you’re likely to see growth.

At the high end, an investment of $5000-10000 could provide a robust start.

 

Where to Sell: 🛒

  1. Your own eCommerce Website: Platforms like Shopify and WooCommerce are popular.
  2. Online Marketplaces: Etsy, eBay, and Amazon.
  3. Social Media: Instagram and Facebook shops.
  4. POD Platforms: Printify, Printful, and others allow you to create and sell directly on their platforms.

 

Resources: 🔗

  1. Beginner’s Guide to POD
  2. Ultimate Guide to Starting a POD Business
  3. Guide on SEO for eCommerce

 

Note: 📔

Remember, while the POD business model is relatively easy to start, the key to success lies in selecting the right products for your target audience, creating unique and appealing designs, and effective marketing.